The development of an analogous channel model

An investigation into how the acceptance of the total distribution concept can affect the theory of marketing channels and provide new insights for marketing management

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Year of publication:	1972
Authors:	MAGRILL, LEONARD
Published in:	International Journal of Physical Distribution. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 2.1972, 1, p. 29-32
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb038847 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014793346