The development of media models in advertising : an anthology of class. articles
ed. by C. Samuel Craig ...
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Craig, C. S. (contributor) |
| Published in: | |
| Publisher: |
New York [u.a.] : Garland |
| Subject: | Mediaplanung | Mathematisches Modell | Aufsatzsammlung | Medien | Werbung |
| Extent: | Getr. Zählung : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8240-6762-2 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004059385