The differemtiated effects of CSR actions in the service industry
Year of publication: |
2014
|
---|---|
Authors: | Casado-Díaz, Ana B. ; Nicolau-Gonzálbez, Juan L. ; Ruiz-Moreno, Felipe ; Sellers Rubio, Ricardo |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 7, p. 558-565
|
Subject: | Corporate social responsibility | Event study | Market value | Services firms | Corporate Social Responsibility | Dienstleistungssektor | Service industry | Ereignisstudie |
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