The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Kusum L. Ailawadi; Rajiv P. Dant and Dhruv Grewal
| Year of publication: |
2004
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| Authors: | Ailawadi, Kusum L. ; Dant, Rajiv P. ; Grewal, Dhruv |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 1, p. 77-101
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| Extent: | graph. Darst |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893409