The differences between successful and unsuccessful new manufacturing products in international markets : evidence from Turkey
Mehmet Haluk Koksal
| Year of publication: |
2014
|
|---|---|
| Authors: | Koksal, Mehmet Haluk |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 21-38
|
| Subject: | International marketing | New product development | Türkei | Turkey | Produktentwicklung | Internationales Marketing | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247528