The different faces of coupon elasticity
| Year of publication: |
2005
|
|---|---|
| Authors: | Kumar, V. ; Swaminathan, Srinivasan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 1, p. 1-14
|