The differential impact of brand equity on B2B co-branding
Stavros P. Kalafatis; Natalia Remizova; Debra Riley and Jaywant Singh
| Year of publication: |
2012
|
|---|---|
| Authors: | Kalafatis, Stavros P. ; Remizova, Natalia ; Riley, Debra ; Singh, Jaywant |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 8, p. 623-634
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Markenführung | Brand management | Großbritannien | United Kingdom | Experiment | Softwareindustrie | Software industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672448