The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Year of publication: |
2023
|
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Authors: | Shaikh, Ateeque ; Banerjee, Shubhomoy ; Singh, Baljeet |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 44.2023, 2/3, p. 121-141
|
Subject: | E-service quality | emerging markets | India | loyalty | trust | Dienstleistungsqualität | Service quality | Indien | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking |
Description of contents: | Description [doi.org] |
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