The differential influence of identification on ethical judgment : the role of brand love
M. Deniz Dalman, Mari W. Buche, Junhong Min
| Year of publication: |
2019
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|---|---|
| Authors: | Dalman, M. Deniz ; Buche, Mari W. ; Min, Junhong |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 158.2019, 3, p. 875-891
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| Subject: | Brand identification | Brand love | Extreme unethicality | Sin of omission | Brand defense | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Ethik | Ethics | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3774-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058596