The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Joseph F. Rocereto; Joseph B. Mosca
| Year of publication: |
2012
|
|---|---|
| Authors: | Rocereto, Joseph F. ; Mosca, Joseph B. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 2, p. 77-95
|
| Subject: | Self-Concept | Brand Image Congruity | Retail Store Type | Retail Loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Markenführung | Brand management | Firmenimage | Corporate reputation | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507084