The differentiated effect of advertising on readership : evidence from a two-sided market approach
Marc Ivaldi, Catherine Muller-Vibes
| Year of publication: |
September 2018
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|---|---|
| Authors: | Ivaldi, Marc ; Muller-Vibes, Catherine |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 363-376
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| Subject: | Media | Advertising | Discrete choice model | Two-sided markets | Werbung | Netzwerkökonomik | Network economics | Werbewirkung | Advertising effects | Diskrete Entscheidung | Discrete choice | Marktstruktur | Market structure | Theorie | Theory | Fernsehwerbung | Television advertising | Medienökonomik | Media economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9464-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930039