The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Philippe Aurier; Gilles N'Goala
| Year of publication: |
2010
|
|---|---|
| Authors: | Aurier, Philippe ; N'Goala, Gilles |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 3, p. 303-325
|
| Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Bank |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986393