The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
| Year of publication: |
2006
|
|---|---|
| Authors: | Hennig-Thurau, Thorsten ; Houston, Mark B. ; Walsh, Gianfranco |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 4, p. 559-575
|