The diffusion of a new service: Combining service consideration and brand choice
| Year of publication: |
2010
|
|---|---|
| Authors: | Landsman, Vardit ; Givon, Moshe |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 8.2010, 1, p. 91-121
|
| Publisher: |
Springer |
| Subject: | Diffusions | Brand choice | Bayesian analysis |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008480615