The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
| Year of publication: |
2010
|
|---|---|
| Authors: | Lam, Son K ; Kraus, Florian ; Ahearne, Michael |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 61-80
|