The diffusion of mobile social networking : exploring adoption externalities in four G7 countries
Year of publication: |
October-December 2015
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Authors: | Scaglione, Miriam ; Giovannetti, Emanuele ; Hamoudia, Mohsen |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 31.2015, 4, p. 1159-1170
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Subject: | Social networking | Diffusion models and innovation | Bass model | Heterogeneity of adoption | Gamma/shifted Gompertz model | ICT and social forecasting | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Informationstechnik | Information technology | Theorie | Theory | Social Web | Social web |
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