The Digital Disruption in Over-The-Counter Drug Retailing

While technology has disrupted retail industries such as electronics or apparel, it has just started to transform the healthcare market. This paper sheds light on the digital disruption in retailing with over-the-counter drugs in Switzerland, different customer segments purchasing non-prescription drugs, and technology-enabled health services.

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Year of publication:	2017
Authors:	Kleinlercher, Kristina
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 34.2017, 5, p. 40-47
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/275938 [Handle] RePEc:zbw:hsgmrs:275938 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337423