The digital economy : the use of explainer videos in SMEs' communication
Tanja Sedej
| Year of publication: |
2019
|
|---|---|
| Authors: | Sedej, Tanja |
| Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 5.2019, 2, p. 150-162
|
| Subject: | digital economy | technological change | knowledge-based society | SMEs | video communication | video marketing | explainer video | explainer animation | KMU | SME | Technischer Fortschritt | Technological change | Electronic Commerce | E-commerce | Informationstechnik | Information technology | Wissensgesellschaft | Knowledge society | Bespielte Medien | Pre-recorded media | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256821