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The customer retention index as a marketing performance measurement tool for trade fairs
Ulrich, Alex, (2003)
Mystery Visitor as Research Method of Trade Show Performance
Gębarowski, Marcin, (2016)
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip, (2012)
On the collective efficacy of social media teams
Tafesse, Wondwesen, (2020)
The dimensionality of trade show performance in an emerging market
Tafesse, Wondwesen, (2011)
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen, (2013)