The dimensions of marketing knowledge- an exploratory study
| Year of publication: |
1999-06
|
|---|---|
| Authors: | Kalika, Michel |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing | Gestion des connaissances |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010861451