The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Johannes Beckert, Thomas Koch, Benno Viererbl and Charlotte Schulz-Knappe
| Year of publication: |
2021
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| Authors: | Beckert, Johannes ; Koch, Thomas ; Viererbl, Benno ; Schulz-Knappe, Charlotte |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1160-1186
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| Subject: | advertising | disclosure | persuasion | Persuasion knowledge | sponsored content | Werbewirkung | Advertising effects | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Auskunftspflicht | Disclosure regulation | Produktinformation | Product information | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1859171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650636