The discourse of online consumer reviews
Camilla Vásquez
| Year of publication: |
2014 ; 1. publ.
|
|---|---|
| Authors: | Vásquez, Camilla |
| Publisher: |
London [u.a.] : Bloomsbury Publ. |
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Diskurstheorie | Discourse theory | Linguistik | Linguistics | Viral Marketing | Verbraucherverhalten | Newsgroup | Diskursanalyse |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 210 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index AcknowledgementsAn introduction to online reviews -- Evaluation and stance in describing experience -- The discursive construction of reviewer identities -- Interacting with others, and with other texts : involvement and intertextuality -- Digital narratives of personal experience : narrative structures and dimensions -- Summary and conclusion -- References -- Index. |
| ISBN: | 978-1-4411-9628-6 ; 978-1-4411-9684-2 ; 978-1-4411-5309-8 |
| Classification: | Textlinguistik ; Einzelne Sprachen und Literaturen allgemein ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365700