The discourse of the consumer resistance movement : adversarial and prognostic framings through the lens of power
Carmen Valor, Estela M. Díaz, and Amparo Merino
| Year of publication: |
March 2017
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| Authors: | Valor, Carmen ; Díaz, Estela M. ; Merino, Amparo |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 1, p. 72-84
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| Subject: | consumer resistance | ethical consumption | political consumption | social movements | power theories | framing | macromarketing | Konsumentenverhalten | Consumer behaviour | Soziale Bewegung | Social movement | Nachhaltiger Konsum | Sustainable consumption | Konsum | Consumption | Konsumentenboykott | Consumer boycott | Prospect Theory | Prospect theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715627851 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657504