The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Haozhou Pu and Jeffrey James
| Year of publication: |
2017
|
|---|---|
| Authors: | Pu, Haozhou ; James, Jeffrey D. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 4, p. 418-438
|
| Subject: | Motivation | Segmentation | Sports marketing | Psychological continuum model | Distant fan | International NBA fan | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Profisport | Professional sports | Ballsport | Ball game | Sportveranstaltung | Sport event | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2016-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011821800