The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Jessie J. Wang, Ashok K. Lalwani
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Jiexin ; Lalwani, Ashok K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 580-596
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| Subject: | Cross-cultural | Power distance | Loyalty programs | Customer satisfaction | Fairness perception | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152464