The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Michael Chih-Hung Wang; Lily Shui-Lien Chen; Julian Ming-Sung Cheng and Laura Hsing-Jung Wu
| Year of publication: |
2008
|
|---|---|
| Authors: | Wang, Michael Chih-Hung ; Chen, Lily Shui-Lien ; Cheng, Julian Ming Sung ; Wu, Laura Hsing-Jung |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 2, p. 183-201
|
| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Innovationsmanagement | Innovation management | Marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003739652