"The does makes the poison" : investigating the optimum level of a salesperson's charisma
Year of publication: |
2018
|
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Authors: | Pauser, Sandra ; Wagner, Udo |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 1, p. 35-47
|
Subject: | Charisma | Charisma Training | Personal Selling | Inverted U-shaped Relationship | Verkaufspersonal | Salespeople | Verkauf | Selling | Führungsstil | Leadership style |
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