The double-edged effects of visualizing wine style : sweetness scale on wine label
Anqi (Angie) Luo, Donna L. Quadri-Felitti and Anna S. Mattila
| Year of publication: |
2024
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|---|---|
| Authors: | Luo, Anqi ; Quadri-Felitti, Donna L. ; Mattila, Anna S. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 8, p. 2824-2841
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| Subject: | Purchase intention | Visual cue | Willingness to pay (WTP) | Wine consumers | Wine label | Wein | Wine | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-1038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015136012