The double-edged sword impact of effectuation on new product creativity : the moderating role of competitive intensity and firm size
Cheng Deng, Jianjun Yang, Zhongfeng Su, Shuman Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Deng, Cheng ; Yang, Jianjun ; Su, Zhongfeng ; Zhang, Shuman |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 1-12
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| Subject: | Decision-making logic | Effectuation | Firm size | Meaningfulness | New product creativity | Novelty | Betriebsgröße | Kreativität | Creativity | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Industrieforschung | Industrial research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665690