The double jeopardy loyalty effect using discrete choice models
José Maria Labeaga-Azcona; Nora Lado-Cousté; Mercedes Martos-Partal
| Year of publication: |
2010
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|---|---|
| Authors: | Labeaga, José M. ; Lado-Cousté, Nora ; Martos-Partal, Mercedes |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 5, p. 633-652
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| Subject: | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008688899