The downside of purchasing a servant brand : The effect of servant brand consumption on consumer charitable behavior
| Year of publication: |
2021
|
|---|---|
| Authors: | Ho, Cony M. ; Lin, SzuâHan (Joanna) ; Wyer, Robert S. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (23.07.), p. 2019-2033
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21544 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633154