The drivers of consumer value in the ECR Category Management model
Christina Holweg, Peter Schnedlitz and Christoph Teller
| Year of publication: |
2009
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|---|---|
| Authors: | Holweg, Christina ; Schnedlitz, Peter ; Teller, Christoph |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 19.2009, 3, p. 199-218
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| Subject: | Category Management | Category management | Efficient Consumer Response | Efficient consumer response | Kundenwert | Customer value | Lebensmitteleinzelhandel | Food retailing | Faktorenanalyse | Factor analysis | Multiple Regression | Multiple regression | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904661