The drivers of market orientation and its impact on export performance of serbian firms
Katarina Njegić, Vesna Milanović, Biljana Stankov
| Year of publication: |
2023
|
|---|---|
| Authors: | Njegić, Katarina ; Milanović, Vesna ; Stankov, Biljana |
| Published in: |
Journal of East European management studies : JEEMS. - Singapore : IMR Press, ISSN 1862-0019, ZDB-ID 2134490-5. - Vol. 28.2023, 1, p. 9-42
|
| Subject: | market orientation | organisational culture | differentiation | resources | competitive intensity | export performance | Marketingmanagement | Marketing management | Export | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5771/0949-6181-2023-1-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015176938