The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory
Yingjie Yang, Meihua Chen, and Hu Meng
| Year of publication: |
2024
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| Authors: | Yang, Yingjie ; Chen, Meihua ; Hu, Meng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 11, p. 2831-2848
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| Subject: | Commitment | Consumer behavior | Empirical research | Sharing willingness | Sustainable fashion | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenimage | Brand image | Nachhaltigkeit | Sustainability | Nachhaltiger Konsum | Sustainable consumption | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2023-1035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210841