The dual role of informational social influence : implications for marketing management
Dennis L. Rosen ; Richard W. Olshavsky
| Year of publication: |
1987
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|---|---|
| Authors: | Rosen, Dennis L. |
| Other Persons: | Olshavsky, Richard W. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 15.1987, 2, p. 123-144
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| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001029663