The duality of decisions and the case for impulsiveness metrics
| Year of publication: |
2012
|
|---|---|
| Authors: | Arens, Zachary G. ; Rust, Roland T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 3, p. 468-480
|