The Dynamic Effect of Innovation on Market Structure
| Year of publication: |
2004
|
|---|---|
| Authors: | Heerde, Harald J.van ; Mela, Carl E. ; Manchanda, Puneet |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 2, p. 166-183
|