The dynamic nature of marketing constructs
Lars Bergkvist, Martin Eisend
| Year of publication: |
2021
|
|---|---|
| Authors: | Bergkvist, Lars ; Eisend, Martin |
| Subject: | Marketing research | Knowledge accumulation | Definition | Operationalization | Market orientation | Brand equity | Involvement | Need for cognition | Marktforschung | Market research | Markenimage | Brand image | Kognition | Cognition | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00756-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548064