The dynamic process of customer psychological contracts in a service context
Year of publication: |
2020
|
---|---|
Authors: | Zhao, Xin ; Fu, Na ; Taylor, Susan K. ; Flood, Patrick C |
Subject: | customer past experience | customer relationship management | emotional exhaustion | psychological contract breach | psychological contract violation | Beziehungsmarketing | Relationship marketing | Implizite Kontrakte | Implicit contracts | Emotion | Konsumentenverhalten | Consumer behaviour |
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