The dynamic process of customer psychological contracts in a service context
Xin Zhao, Na Fu, Susan Taylor, Patrick C. Flood
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhao, Xin ; Fu, Na ; Taylor, Susan K. ; Flood, Patrick C |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 6, p. 707-724
|
| Subject: | customer past experience | customer relationship management | emotional exhaustion | psychological contract breach | psychological contract violation | Beziehungsmarketing | Relationship marketing | Implizite Kontrakte | Implicit contracts | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319867637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309072