The dynamics and implications of relationship quality in the charity-donor dyad
Haseeb A. Shabbir; Dayananda Palihawadana and Des Thwaites
| Year of publication: |
2008
|
|---|---|
| Authors: | Shabbir, Haseeb A. ; Palihawadana, Dayananda ; Thwaites, Des |
| Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 49-64
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Beziehungsmarketing | Relationship marketing | Fundraising | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592589