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Le comportement du consommateur au Canada
Duhaime, Carole P., (1991)
Assessing consumer preferences for clean-fuel vehicles : a discrete choice experiment
Ewing, Gordon, (2000)
The value of extent-of-preference information in choice-based conjoint analysis
Elrod, Terry, (2000)
The dynamics of consumer behaviour
Mahatoo, Winston H., (1986)
Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications
Mahatoo, Winston H., (1989)
Expanding the scope of segmentation research
Dhalla, Nariman K., (1976)