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Geodemographics in practice : developments in North America
Flowerdew, Robin, (1989)
North American airline incentives : best practises and emerging trends
Weatherill, C. John, (2006)
A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor, (2002)
Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications
Mahatoo, Winston H., (1989)
The dynamics of consumer behavior
Mahatoo, Winston H., (1985)
Expanding the scope of segmentation research
Dhalla, Nariman K., (1976)