The dynamics of corporate brand charisma: Routinization and activation at Carlsberg IT
| Year of publication: |
2013
|
|---|---|
| Authors: | Hatch, Mary Jo ; Schultz, Majken |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 29.2013, 2, p. 147-162
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