The dynamics of innovation contest experience : an integrated framework from the customer's perspective
Stéphane Salgado, Aurelie Hemonnet-Goujot, David H. Henard, Virginie de Barnier
| Year of publication: |
2020
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|---|---|
| Authors: | Salgado, Stéphane ; Hemonnet-Goujot, Aurelie ; Henard, David H. ; Barnier, Virginie de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 29-43
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| Subject: | Customer participation | Innovtion contest experience | Flow | Self-determination | Perceived challenge | Reputation | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285286