The dynamics of online purchase visits : inertia or switching?
Zelin Zhang, Xia Wang, Peter T. L. Popkowski Leszczyc, Xiao Zuo
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Zhang, Zelin ; Wang, Xia ; Leszczyc, Peter T. L. Popkowski ; Zuo, Xiao |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 10.2016, 1, p. 1-18
|
| Subject: | conversion probability | direct visit | search engine | referral | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3868/s070-005-016-0001-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581846