The dynamics of place brands : an identity-based approach to place branding theory
Mihalis Kavaratzis; Mary Jo Hatch
| Year of publication: |
2013
|
|---|---|
| Authors: | Kavaratzis, Mihalis ; Hatch, Mary Jo |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2012, 1, p. 69-86
|
| Subject: | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740420