The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
submitted by Mehak Gandhi
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Gandhi, Mehak |
| Publisher: |
St. Gallen |
| Subject: | Unternehmerischer Geschäftsverkehr | Business-to-Business-Marketing | EDIS-5219 | B2B customer strategy | strategic collaboration | Business relationships | customer-supplier relationships | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Unternehmensnetzwerk | Business network | Multinationales Unternehmen | Transnational corporation |
freely available
| Extent: | 1 Online-Ressource (circa XII, 119 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität St. Gallen, 2022 |
| Notes: | Sperrfrist: Zugriff auf den Volltext ab 17.09.2023 möglich |
| Other identifiers: | hdl:20.500.14171/108242 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252025