The dynamics of technological readiness in marketing units : why cross-cultural examination is necessary
R. Glenn Richey, Daniel G. Bachrach, Michael G. Harvey and Hui Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Richey, R. Glenn ; Bachrach, Daniel G. ; Harvey, Michael G. ; Wang, Hui |
| Published in: |
New challenges to international marketing ; 20. - London [u.a.] : Emarald, ISBN 978-1-84855-468-9. - 2009, p. 371-388
|
| Subject: | Technologie | Technology | Marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850230