The e-marketplace : strategies for success in B2B ecommerce
Warren D. Raisch
| Year of publication: |
2001
|
|---|---|
| Authors: | Raisch, Warren D. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor | Online-Handel | Online retailing | Industriebetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 343 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £15.99 : CIP entry (Oct.) |
| ISBN: | 0-07-136123-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001545244