The earnings effects of marketing communication expenditures during recessions
Roger C. Graham and Kristina D. Frankenberger
| Year of publication: |
2011
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|---|---|
| Authors: | Graham, Roger C. ; Frankenberger, Kristina D. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 5-24
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| Subject: | Marketingmanagement | Marketing management | Ausgaben | Expenditure | Einnahmen | Revenue | Konjunktur | Business cycle | Zeitreihenanalyse | Time series analysis | 1971 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241306